Save 35% on an annual Digiday+ membership.
Bleacher Report nearly doubles the size of the team behind ‘Game of Zones’
Bleacher Report has beefed up the production staff behind “Game of Zones” as the popular animated series enters its fifth season.
The new season of “Game of Zones,” which will consist of eight four- to five-minute episodes running weekly on Thursdays, premieres on April 12. With plans to animate more NBA players as medieval, “Game of Thrones”-esque characters this year, as well as to do more polished and complex animations, Bleacher Report put more animators, designers and other production staff behind the show. Now, “Game of Zones” is produced by a team of 15 people, up from eight in the last season, which also had eight episodes. The team includes a new lead producer supporting co-creators (and brothers) Adam and Craig Malamut.
“We found that we needed more designers and animators because the tricky part of producing this show is actually creating the characters and the likeness [to the NBA players and personalities],” said Craig Malamut. “The logistics are a lot more sophisticated.”
“Game of Zones” remains Bleacher Report’s most prominent scripted series, especially as the Turner-owned sports and lifestyle publisher dives more into creating entertainment programming. Last year, Bleacher Report also produced the unscripted series “No Script,” starring NFL player Marshawn Lynch, for Facebook Watch. This year, Bleacher Report is targeting five entertainment projects, including “Game of Zones,” as the company aims to build out a content licensing business.
With “Game of Zones,” Bleacher Report is also putting additional videos exclusively on its mobile app. This includes behind-the-scenes clips of the staff producing various episodes, a director’s commentary and a bonus scene that was cut from the first episode of the new season. (“It’s a juicy scene, and it will stay on the app — until someone rips it,” said Adam Malamut.)
“We know there’s certain niche content that not everyone is going to be interested in, and we felt the app was a natural place for someone who wants to watch these DVD-style bonus features,” said Craig Malamut.
The new season of “Game of Zones” will continue to be distributed on YouTube, Facebook, Twitter and inside Bleacher Report’s app. Full episodes will air on those platforms, with cutdowns and other clips made for Twitter, Instagram and other social feeds. Across the first four seasons of the show, which consist of 16 episodes and one bonus episode tied to the most recent NBA All-Star Game, the show has captured more than 90.1 million video views as well as a nomination in the digital innovation category for this year’s Sports Emmys.
https://twitter.com/mutsackcraig/status/979064789124177928
More in Future of TV
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.
An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market.