You are probably not going to read this because it is Friday before Labor Day. But here are some links anyway, in case you missed them.
Bing wants to help you stalk your friends without ever having to leave the Bing site. I never use Bing (sorry, Microsoft), so this doesn’t really bother me too much, but it does seem like overkill as far as social is concerned. Do you really need a search engine to help you look through your Facebook friends’ photos? And, of course, there is always the issues of privacy. (The Verge)
From analyzing reader reactions to different types of stories, Buzzfeed found that websites can actually get depressed across the board. Yes, that sounds weird, but it’s true. The social Web can reflect social moods. (Buzzfeed)
Is it possible to have an online commenting section that enables intelligent, civil, and interesting conversations and have it be a completely open, democratic, uncensored environment? Or do websites have to put limits and ban anonymity in the comments section to keep things under control and civil? Are moderators or having no comments the answer? (The Daily Beast)
Here are the top 10 questions from Redditors that Obama choosed to ignore during is AMA session, including “What’s in Area 51?” (Slate)
Here is a pretty good photobomb to start your long weekend. (Buzzfeed)
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.