Prices rise Tuesday:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

SAVE NOW

Billboard blasted for its ‘vile’ tweet sexualizing Kim Kardashian’s daughter

Billboard is apologizing after one of its tweets involving Kim Kardashian’s daughter North West was widely interpreted as “vile” and “problematic.”

The magazine’s Twitter account, followed by 3.2 million people, posted a picture this morning of the 2-year-old in Kardashian’s arms licking a toy with the caption: “The apple doesn’t fall from the tree” with a link to a video of West shooing away the paparazzi. The tweet, seen in this screenshot below, was deleted after two hours after publication:

billboard

Many people blasted the tweet for its implied sexual innuendo, including MSNBC contributor Janet Mock who called it “appalling” and “shameful,” adding “an editor should never position such innuendo on the image of a child, regardless of her famous parent.”

That response was echoed through many on Twitter:

A Billboard press rep pointed us to this apology on Twitter without elaborating further:

Still, many aren’t buying Billboard’s message even attacking the magazine’s editorial drift away from music news:

Photos via Facebook and Twitter.

More in Media

Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping 

Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.

Social commerce edges past SEO at The Independent for the first time

The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week. 

Ownership, control, margins: the brand playbook for microseries is still taking shape

Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself