Billboard blasted for its ‘vile’ tweet sexualizing Kim Kardashian’s daughter

Billboard is apologizing after one of its tweets involving Kim Kardashian’s daughter North West was widely interpreted as “vile” and “problematic.”

The magazine’s Twitter account, followed by 3.2 million people, posted a picture this morning of the 2-year-old in Kardashian’s arms licking a toy with the caption: “The apple doesn’t fall from the tree” with a link to a video of West shooing away the paparazzi. The tweet, seen in this screenshot below, was deleted after two hours after publication:

billboard

Many people blasted the tweet for its implied sexual innuendo, including MSNBC contributor Janet Mock who called it “appalling” and “shameful,” adding “an editor should never position such innuendo on the image of a child, regardless of her famous parent.”

That response was echoed through many on Twitter:

A Billboard press rep pointed us to this apology on Twitter without elaborating further:

Still, many aren’t buying Billboard’s message even attacking the magazine’s editorial drift away from music news:

Photos via Facebook and Twitter.

More in Media

Brands turn to creators to build World Cup buzz amid a logistics nightmare

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.

Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers

Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.

Google’s AI opt-out leaves publishers with a choice they can’t safely use

The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.