Behind @CongratsJourno: media’s newest satirical Twitter account

Nothing explains the existence — and popularity — of the day-old Twitter account @CongratsJourno better than this eyebrow-raising statistic, courtesy of TriggerTrap: journalists make up nearly a quarter of all verified users on Twitter, more than celebrities, actors and sports stars.

That kind of mixture of hubris and narcissism — and a love for Twitter — is what drove an anonymous female reporter to create @CongratsJourno, an account that tweets out congratulations to journalists moving jobs, and retweets other people congratulating them as well. It’s the perfect mix of “Congrats Twitter” — what happens to your timeline when a company gets bought or sold, or a big-name journalist makes a big-name move — and a service-y approach not unlike media newsletter Gorkana, only exclusively for Twitter.

“I’ve been joking about creating this account for years,” the creator of the account told Digiday. “Every time I saw journalists congratulating each other for getting new jobs, it was a reminder.”

The day she picked, Tuesday, was a fortuitous, since it was the same day Vox announced it would buy Recode, the tech media startup founded by former AllThingsD journalists, Kara Swisher and Walt Mossberg. The creator of @CongratsJourno said it wasn’t pre-planned, it was just lucky timing. The account has racked up almost a thousand followers already.

“Journalists are often an echo chamber on Twitter, caught up with our own universe and inside jokes,” she said. “This is a joke about the jokes. I think that’s why so many journalists had the positive reaction they did when the account went live yesterday.”

What are the best reactions you’ve seen?
The funniest reactions I’ve seen are journalists tweeting at each other trying to see who set up the account, like here.

An unexpected reaction has been the people who think the account is 100 percent serious and have a negative reaction to it such as here.

But I’ve loved all the people who get the joke and congratulated me on setting up the account such as here.

So, who are you?
I work in the news and have myself been on both the giving and receiving ends of “congrats Twitter.” I’m a woman and a champion of women working in journalism, which is a field still dominated by men.

Where do you go from here?
Keep congratulating journalists. I’d love to be a real destination for finding out who’s going where in the industry, but there’s also an element of sarcasm and humor in all of this. I’ll keep doing it while it’s still fun.

https://digiday.com/?p=120042
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