How one band is hacking Spotify to fund a tour

Musicians frequently fret about music streaming platforms providing insufficient compensation. Radiohead frontman Thom Yorke, for example, has been a vocal Spotify critic, pulling music produced by his side-project Atoms for Peace from the platform last July.

And it’s not about to get any easier for musicians, either: The American Society of Composers, Authors and Publishers (ASCAP) lost a lawsuit against another streaming platform, Pandora, in which they were seeking higher royalties for songs streamed.

But funk rock outfit Vulfpeck thinks it can make enough money from Spotify to not only cover the costs of an entire tour, but to not have to charge admission to any of the shows. The band has released an album of complete silence — no sounds whatsoever — on Spotify and is encouraging fans to listen to it while they sleep. The 10-track, 316-second album is appropriately titled “Sleepify.”

Vulpeck is also planning to route the tour based upon which cities streamed “Sleepify” the most, thus incentivizing Spotify users to tell their neighbors about the noiseless album. Since Spotify pays Vulfpeck a half a cent per stream, Vulfpeck calculates that a users can help the band earn $4 by streaming “Sleepify” on repeat during a seven-hour sleep session.

Vulfpeck member Jack Stratton has made a YouTube video promoting the album and subsequent tour.

While innovative, the marketing campaign could also be construed as slightly unethical. Advertisers don’t like paying for non-human clicks on their banner ads or fraudulent likes on Facebook, so a music streaming service wouldn’t necessarily be keen on shelling out money for streaming silence. (Vulfpeck did not return a request for comment at time of press.)

Spotify has always been quick to defend its position as a platform aimed at helping musicians make money from streaming music, and, for its part, Spotify appears to have a sense of humor about “Sleepify.”

“This is a clever stunt, but we prefer Vulpeck’s earlier albums,” a Spotify spokesperson said. “’Sleepify’ seems derivative of John Cage’s work.”

The platform is not divulging how many times “Sleepify” has been streamed so far. If you’d like to support Vulfpeck’s tour, you can listen to “Sleepify” below. Or, rather, not listen to it.

Image via Vulfpeck

https://digiday.com/?p=68633

More in Media

Inside The New York Times’ plans to correlate attention levels to other metrics

There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.

Why publishers are preparing to federate their sites

The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

Why publishers fear traffic, ad declines from Google’s AI-generated search results

Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search.