Join us Sept. 14-16 in Miami to connect with top publishing leaders
The Internet has long faced a problem. Consumer attention continues to shift to it, yet ad dollars from brands have lagged. The big reason for this is the Web’s fragmentation. That causes high transaction costs and a feeling from advertisers their ads will appear in bad places. Unfortunately, bad placements still occur. Each week we’ll feature a particularly unfortunate placement. This week’s winner is Citibank and Groupon, both of which were fortunate enough to appear with (now former) Rep. Anthony Weiner’s lewd photos on TMZ.com. Probably not the placement a brand like Citibank wants.
More in Media
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
X creates a new revenue model for creators — but will it actually win them over?
X’s new “original content rewards program” seeks creators who publish high-quality content on the platform. Will it bring in more creators?
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.