The Internet has long faced a problem. Consumer attention continues to shift to it, yet ad dollars from brands have lagged. The big reason for this is the Web’s fragmentation. That causes high transaction costs and a feeling from advertisers their ads will appear in bad places. Unfortunately, bad placements still occur. Each week we’ll feature a particularly unfortunate placement. This week’s winner is Citibank and Groupon, both of which were fortunate enough to appear with (now former) Rep. Anthony Weiner’s lewd photos on TMZ.com. Probably not the placement a brand like Citibank wants.
More in Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.