Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
The Internet has long faced a problem. Consumer attention continues to shift to it, yet ad dollars from brands have lagged. The big reason for this is the Web’s fragmentation. That causes high transaction costs and a feeling from advertisers their ads will appear in bad places. Unfortunately, bad placements still occur. Each week we’ll feature a particularly unfortunate placement. This week’s winner is Citibank and Groupon, both of which were fortunate enough to appear with (now former) Rep. Anthony Weiner’s lewd photos on TMZ.com. Probably not the placement a brand like Citibank wants.
More in Media
AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout
Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.
‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.