Are Twitter Followers More Valuable?: The debate over the true value of a social media fan will probably never be neatly resolved beyond: it depends. But there is the question of the relative worth of followers on different platforms. Is someone who follows a brand on Twitter more valuable than one who likes a page on Facebook? The Next Web makes the case that a Twitter follower is more valuable. This comes down to using some research that’s out there to conclude that the Twitter followers is an early adopter and “influencer.” I’ve noticed it’s usually the people who self-identify as early adopters who eagerly reach the conclusion of their influence. It’s again not clear whether a Twitter follower is more valuable. In our small subset at Digiday, I find that Facebook drives more visits per follower than Twitter. I’m sure it’s different for every brand and publisher.
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