Are Twitter Followers More Valuable?: The debate over the true value of a social media fan will probably never be neatly resolved beyond: it depends. But there is the question of the relative worth of followers on different platforms. Is someone who follows a brand on Twitter more valuable than one who likes a page on Facebook? The Next Web makes the case that a Twitter follower is more valuable. This comes down to using some research that’s out there to conclude that the Twitter followers is an early adopter and “influencer.” I’ve noticed it’s usually the people who self-identify as early adopters who eagerly reach the conclusion of their influence. It’s again not clear whether a Twitter follower is more valuable. In our small subset at Digiday, I find that Facebook drives more visits per follower than Twitter. I’m sure it’s different for every brand and publisher.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.