Apple News is getting a redesign

Less than a year old, Apple News is getting a major facelift.

apple news
The new look.

Unlike last year at the Worldwide Developers Conference, where Apple News was a major focus, Apple vp Eddy Cue briefly mentioned the fledgling app today boasting that it now has 60 million monthly active users and 2,000 publishers using it.

News’ new look, slated to roll out this fall, will include larger headlines, a trending topics section and “editor curated features” on the app’s front page. The bright colors and blocky fonts mirror that of the upcoming Apple Music redesign, bridging together a cohesive appearance for the two major apps.

In another minor feature announcement, Cue said Apple is adding “subscriptions” so people can read news alerts on their lock screen from a selected group of publishers, including the Wall Street Journal.

News hasn’t been a success that Apple thought it would’ve been. Publishers have complained about the lack of traffic it brings in as well as a dearth of analytic tools. To better highlight the app, Apple has opened a Twitter account featuring stories within it and launched an advertising campaign.

 

https://digiday.com/?p=182897

More in Media

Publishers’ top tips for pitching advertisers at Cannes

The art of making sales at Cannes may not be the same strategy taught in business school.

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

Last week’s WWDC made plenty of headlines with various AI updates across Apple’s operating system and apps.

The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline

If not resolved, it could result in the industry’s largest indie DSP cutting off access to Yahoo’s video inventory.