Less than a year old, Apple News is getting a major facelift.
Unlike last year at the Worldwide Developers Conference, where Apple News was a major focus, Apple vp Eddy Cue briefly mentioned the fledgling app today boasting that it now has 60 million monthly active users and 2,000 publishers using it.
News’ new look, slated to roll out this fall, will include larger headlines, a trending topics section and “editor curated features” on the app’s front page. The bright colors and blocky fonts mirror that of the upcoming Apple Music redesign, bridging together a cohesive appearance for the two major apps.
In another minor feature announcement, Cue said Apple is adding “subscriptions” so people can read news alerts on their lock screen from a selected group of publishers, including the Wall Street Journal.
News hasn’t been a success that Apple thought it would’ve been. Publishers have complained about the lack of traffic it brings in as well as a dearth of analytic tools. To better highlight the app, Apple has opened a Twitter account featuring stories within it and launched an advertising campaign.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.