Apple ditches Adobe Flash in upcoming versions of Safari

Adobe Flash may have already had the last nail driven into its coffin. Now Apple is shoveling on the dirt: The computer giant is joining Google and Mozilla in dropping the beleaguered software.

In a blog post today, Apple said that upcoming versions of Safari, scheduled to ship this fall, will automatically disable the notoriously security flawed Flash in favor for the safer HTML5. Flash can still be used on a web page if it’s necessary by enabling it, as seen below.

Warning.
Warning.

Not only is HTML5 safer compared to Flash, but Apple explains that using it delivers “improved performance and battery life.” It’s a move perhaps long time coming since Apple was the leader in forbidding Flash by not allowing it to load on iOS for iPads and iPhones.

Apple’s moves shadows that of Amazon and Mozilla, which have denounced Flash. Google also made a similar move last month announcing when it announced its more popular browser Chrome will be blocking Flash for all but 10 websites by the end of the year.

More in Media

Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development

The Rundown: Recapping Digiday’s four onstage interviews during DMexco 2025

The fireside chats touched on a variety of top-of-mind topics for the media and marketing execs in attendance.

Why The Hill credits growing engagement for its social traffic bump

After experiencing a bump in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall social traffic increased by 20 percent, according to The Hill deputy managing editor of audience and content strategy Sarakshi Rai, who shared the figure during a talk at this week’s Digiday Publishing Summit in Miami. 

Inside Bloomberg Media’s survival guide for the AI era

The business news publisher has yet to sign a content licensing deal with an AI company, but it did recently implement a new AI-powered on-site search engine.