I was called a pamplemousse last week. It’s French for grapefruit. I took it as a compliment. Some links to consider:
There’s been a lot of talk of Apple’s plans to “revolutionize” TV, but without access to content, that’s a near impossibility. The problem is most TV content is owned by a small group of companies that have little incentive to change what they’re already doing, because although the user interface experience is poor, it monetizes just fine. (Fortune)
FourSquare now has 135 employees, but revenue for the company remains elusive and its actual active user base is relatively small. So what exactly do 135 people do all day? The company’s VP of engineering, Harry Heymann, felt it necessary to explain. (Business Insider)
Hulu was designed as a catch-up service for U.S. content, but it’s picking up more and more high-quality content from places like the U.K., Canada and Israel. That’s a smart strategy and could help it package some compelling niche audiences for advertisers. (Slate)
Comparisons between Facebook’s ad products and Google’s AdWords are made frequently, but the fact remains that they are, and always will be, very different beasts. Searches on Google are inherently intent-focused and, therefore, easy to monetize, while searches on Facebook are not. Comparisons abound but, even the sponsored results search ads the social network launched last week really aren’t much like AdWords at all. (SearchEngineLand)
Entrepreneurs can learn a lot from Jay-Z, according to Jason Hirschhorn. Most notably, how to confront critics and piss off Noel Gallagher. (Hypebot)
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
