Anything-But-Google Group Seeks Allies
At the moment, it might be easier to find a digital sales executive willing to give up their holiday bonus than one who plans to join the famous three-headed portal alliance that was heralded just six weeks ago as the best hope against a Google hegemony in the emerging display ad system.
Publishers are tying virtual events to subscriptions
With digital events, the whole is greater than the sum of its parts.
‘Keep an open mind and take some risks’: How the National Geographic is adapting its Instagram feed
“Things that are viral are often things that have a certain ingenuity and have not been done before,” said Josh Raab, National Geographic's director of Instagram.
From Takeovers to Topview ads, what it costs to advertise on TikTok
For advertisers looking for cheap and cheerful ads, TikTok isn’t a viable option. Rather, it’s a premium media buy for those with deep pockets.
SponsoredVideo advertisers are turning to format innovation to push beyond interruptive experiences
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
How Bloomberg Media has changed its events business
"From a sponsorship perspective, everything we knew had changed. We asked [clients] 'what are you solving for?' We aim to be the strategic partner, so we ask 'how do you want to be in this space, what does success look like?'"
Member ExclusiveThe premature funeral for events
Events were always a means to an end for media. The driving force of a successful events model was stitching together a community with a common interest.