The finalists have been decided for the Digiday Mobi Awards, which honor overall excellence and breakthrough achievement in mobile media, marketing and advertising. Three finalists were chosen in most of the categories, of which there are 14.
R/GA has been nominated more than any other agency for its client work. Having been named a finalist in five categories, R/GA is up for an award in “Best Mobile Creative,” “Best Mobile App for Branded Content,” “Best Mobile App for E-Commerce/Retail” and “Best Mobile Platform Innovation.” The majority of these accolades are due to its work on the Nike account.
In the “Mobi Agency of the Year” category, the finalists are Havas Digital, PHD and Branding Brand. In the “Best Mobile/Social Integrated Campaign” category, finalists include OMD (Hershey), PHD/BBDO (Foot Locker) and Hill Holliday/Cetra (Dunkin’ Donuts).
The full list of finalists is available on the Mobi Awards site.
The winners for these categories and others will be announced at the Mobi Awards gala in New York on September 18.
-
In graphic detail: Publishers’ full year 2022 earnings
Looking back at 2022, the hits to publishers' revenue were partially staunched, but by the end of the year nearly all areas of the business felt the impact of the economic downturn.
-
‘It has to be built in’: How agencies strive to advance their diversity goals
There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years.
-
Publishers tout generative AI opportunities to save and make money amid rough media market
Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market.
-
SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
-
Digiday+ Research: Video ads are a growing business for publishers large and small
Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time.
-
How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.
The Guardian U.S.'s Luis Romero is working to grow the U.K.-based publishers' ad business in North America while combating the pervasive brand safety problem facing all news publishers.
