The finalists have been decided for the Digiday Mobi Awards, which honor overall excellence and breakthrough achievement in mobile media, marketing and advertising. Three finalists were chosen in most of the categories, of which there are 14.
R/GA has been nominated more than any other agency for its client work. Having been named a finalist in five categories, R/GA is up for an award in “Best Mobile Creative,” “Best Mobile App for Branded Content,” “Best Mobile App for E-Commerce/Retail” and “Best Mobile Platform Innovation.” The majority of these accolades are due to its work on the Nike account.
In the “Mobi Agency of the Year” category, the finalists are Havas Digital, PHD and Branding Brand. In the “Best Mobile/Social Integrated Campaign” category, finalists include OMD (Hershey), PHD/BBDO (Foot Locker) and Hill Holliday/Cetra (Dunkin’ Donuts).
The full list of finalists is available on the Mobi Awards site.
The winners for these categories and others will be announced at the Mobi Awards gala in New York on September 18.
More in Media
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.
AI podcast experiments march on with Forbes’ new daily audio briefing
Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.