Mobile has been synonymous with the phone, but that’s starting to change — and it could have a big impact on marketers and media companies.
Smartphones and feature phones still account for more than 80 percent of all mobile devices, according to new research by Millennial Media, while connected devices now account for 16 percent, according to the research. Although mobile gaming devices and MP3 players comprise the bulk of the format, tablets now account for almost one third of connected devices.
More time spent equals more ads seen. Consumer ad impressions on connected devices are up 190 percent year over year, albeit from a rather small base. The iPad alone accounted for a 29 percent month-over-month growth in consumer ad impressions, according to Millennial.
The growth of tablets may also be reflected in popular apps. According to the research, music and entertainment apps grew 14 percent and now hold the number one spot, once held by the games category.
Surprisingly, feature phones are still finding a market: they experienced a 6 percent month-over-month increase in May.
More in Media
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
Vogue faces new headwinds as Anna Wintour — who agency execs say made ad dollars flow — shifts focus
Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.
Here are the biggest misconceptions about AI content scraping
An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.