Last chance to save on Digiday Publishing Summit passes is February 9
Apparently Adam Bain is the bane of no man’s existence. Quite the opposite!
Bain, who is in charge of Twitter’s revenue, is a front-runner to be the company’s new CEO reports Recode’s Kara Swisher. His rival: the diffident, Steve Jobs wannabe and reputed product genius Jack Dorsey. But while Bain is thought to be a sales guy, he’s a nice one. In a story posted yesterday, she said he’s “beloved company-wide” and basically every conversation about him begins “Bain is suuuuuch a nice guy.” (This is more remarkable considering he doesn’t sleep a lot.)
So, he’s nice! Steve Jobs was a sociopath, but Bain is clearly not.
Swisher’s adoration prompted the hashtag #AdamBainIsSoNice on Twitter, a parade of tweets from employees and fans half-jokingly squealing how sweet Bain is. Topsy tracked 300 tweets with the hashtag.
At the moment, Bain is merely a finalist for the top job at Twitter. But who knows, maybe nice guys sometimes do finish first. Here are the funniest odes to Bain’s sunny disposition:
I was walking on beach with @adambain. When I looked back there was only 1 set of footprints. “That’s when I carried you.” #adambainissonice
— Jim Prosser (@jimprosser) July 28, 2015
One time, @adambain opened the door for me. #AdamBainIsSoNice — Katie Jacobs Stanton (@KatieS) July 28, 2015
#adambainissonice he’s not going to tell you how annoyed he is by this hashtag!
— Vijaya Gadde (@vijaya) July 28, 2015
One time, @adambain let me sit next to him on the bus when no one else would #AdamBainIsSoNice pic.twitter.com/3QtrNkJKud — Joshua Rose (@joshualkrose) July 28, 2015
#AdamBainIsSoNice, he left the top trending spot to the lion killer. pic.twitter.com/7VL4RK0s4K
— Michael Sippey (@sippey) July 29, 2015
#AdamBainIsSoNice that when Nick Denton told him to be 20% nicer, it was mathematically impossible — Ashley Mayer (@ashleymayer) July 28, 2015
YOU GUYS one time I was in a meeting and @adambain brought me a coffee without me even asking #adambainissonice
— Kevin Weil (@kevinweil) July 28, 2015
Amazon sent me the wrong book (although it looks good) and is sending the right one but letting me keep this one as well. #AdamBainIsSoNice — Tom Maxwell (@tomaxwell) July 29, 2015
One time @adambain borrowed my office & spilled salad dressing all over it. When I confronted him, he admitted it. #AdamBainIsSoNice
— Chris Moody (@chrismoodycom) July 28, 2015
More in Media
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.