Ad Tech’s Simplification Challenge
Machine buying has already transformed advertising and media, but we in the industry are holding back its full expression by focusing too much on the how and not the why.
Bustle Digital Group, G/O Media cut staff
Bustle Digital Group announced the layoffs of a dozen staffers on Friday, including the entirety of The Outline’s staff, and pay cuts for some remaining employees.
‘Companies are in freeze mode’: Coronavirus crisis strains ad tech licensing model
Like so many other industries, the coronavirus crisis is rapidly separating the distance between the haves and the have nots in the software-as-a-service sector. In ad tech in particular, there was a rush in the middle of the last decade for companies to switch their models from charging clients a percentage of the media they […]
Member ExclusiveAs the DTC reckoning accelerates, founders turn to each other for advice and sanity
"The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year," said Jeremy Cai, founder of Italic, which sells luxury bedding, apparel and handbags. "I feel like we are settling into a new normal in many ways of being conservative," he said.
SponsoredPublishers are experimenting with more engagement models
A growing number of publishers are using registration walls, paywalls and metered models to collect first-party user data and drive subscription revenue.
Advertisers ‘don’t want to sound tone deaf’: Candid thoughts of publishers navigating crisis
Publishers gathered virtually to discuss the challenges they're facing within their businesses and what their strategies are for weathering the storm.
Member Exclusive‘Math doesn’t add up’: Publishers still face tough choices
“Just salary cuts will at most bring the costs down by 10%, at most, I can guarantee,” one exec messaged me.