Hulu Going Ad Free: It is interesting to see how modern digital media companies build business models. What’s clear is that most are not going to make the mistake of relying too much on advertising. Spotify seems like it is hell-bent on pushing its users to its subscription options, while keeping the ad-supported tier as a testing ground. Hulu up until now has remained staunchly an ad play. It has won a big chunk of video ad budgets for its dynamite content and clean environment with relatively low ad loads, although it has cranked them up recently. But Hulu might tack away from this direction. GigaOm reports that the video service is mulling an ad-free option. This would be great news for consumers who are fed up with sitting through more and more ads. Many would rather simply pay rather than pay with their attention. But it could have a chilling effect on the online video ad market, where Hulu has been the leader in quality. Without Hulu, the Web video ad market starts to look a bit scruffy.
The Next Web-Privacy Uproar: There’s been a regular refrain in the online ad industry that consumers who are really sensitive about their privacy simply delete their cookies. Many do this regularly, causing headaches for Web tracking. But it turns out a group of publishers and networks are taking no for an answer. They’re instead employing persistent cookies that respawn themselves after they’ve been deleted. A new report identifies Hulu as a participant in this practice. No matter the particulars, this is bad stuff. The industry seemingly has avoided the most onerous regulations debated when it comes to tracking. These kind of issues tend to come down to trust. The practice of reconstituting cookies when they’ve been deleted — no matter the reason — is a bad idea all around. Sometimes the online ad industry is its own worst enemy.
Fun Campaign of the Day: Samsung and Intel have a fun social campaign that gives away a laptop and $10,000 in gold in a game using tweets to crack the code guarding the prize. The random tweets generated are sure to drum up interest in the site. http://tweetcracker.com/
Twitter’s Bathing in Money: You have to hand it to Twitter. There are plenty of reasonable concerns about its business model and sustainability, but it can certainly talk the talk with investors. The social service is closing a funding that will inject an astonishing $800 million into it. It’s interesting to see how Twitter’s valuation completely disconnects with the growth of its business side. Twitter has tip-toed into the ad business, moving incrementally at best, while its other source of income in the form of data-licensing fees has shown turbulence with the loss of the Google deal.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Member ExclusiveMedia Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.