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4 trends that shaped the fashion media landscape in 2016

It’s been a rough year for print publications in fashion, beauty and lifestyle.

There have been widespread layoffs at publications, both for print and digital teams, as magazine giants Condé Nast, Hearst, Time and Meredith have looked to cut costs, centralize content creation, and invest in digital, amid slumping newsstand sales and ad spending in the medium. In some cases, print titles have closed altogether, including Conde Nast’s Lucky magazine, which shuttered last year. More recently, the publisher announced it will also close its health and wellness print title, Self, early next year.

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Why more brands are rethinking influencer marketing with gamified micro-creator programs

Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?

WTF is pay per ‘demonstrated’ value in AI content licensing?

Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.