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4 trends that shaped the fashion media landscape in 2016

It’s been a rough year for print publications in fashion, beauty and lifestyle.

There have been widespread layoffs at publications, both for print and digital teams, as magazine giants Condé Nast, Hearst, Time and Meredith have looked to cut costs, centralize content creation, and invest in digital, amid slumping newsstand sales and ad spending in the medium. In some cases, print titles have closed altogether, including Conde Nast’s Lucky magazine, which shuttered last year. More recently, the publisher announced it will also close its health and wellness print title, Self, early next year.

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Media Briefing: Ads for AI agents have a measurement problem

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.