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4 trends that shaped the fashion media landscape in 2016

It’s been a rough year for print publications in fashion, beauty and lifestyle.

There have been widespread layoffs at publications, both for print and digital teams, as magazine giants Condé Nast, Hearst, Time and Meredith have looked to cut costs, centralize content creation, and invest in digital, amid slumping newsstand sales and ad spending in the medium. In some cases, print titles have closed altogether, including Conde Nast’s Lucky magazine, which shuttered last year. More recently, the publisher announced it will also close its health and wellness print title, Self, early next year.

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The case for and against publisher content marketplaces 

The debate isn’t whether publishers want marketplaces. It’s whether the economics support them. 

Urban Outfitters shifts its influencer strategy from reach to participation

Me@UO is Urban Outfitters’ new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.