Hulu marketing chief Kelly Campbell has a big task ahead of her: As the streaming world gets more crowded, Hulu needs to stand out and remain relevant as a brand and streaming service. That means a big marketing war chest and backing from a new parent company that’s obsessed with winning in streaming video.

Hulu is pushing forward with a big brand marketing campaign. Why?
When I joined Hulu [in July 2017], the top priority was to invigorate the brand. We have been focused on breaking through to consumers.

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