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How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks
At the Digiday Publishing Summit, Dotdash Meredith product chief Adam McClean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing.
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Digiday+ Research: Publishers come out on the side of hybrid work as the pandemic dust settles
Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce.
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How one publisher is using generative AI to publish thousands of evergreen posts, create a chatbot
Ingenio has used generative AI technology to publish over 11,000 articles and will soon launch a spiritual guide chatbot.
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SponsoredMarketers are driving ad effectiveness and engagement with digital audio
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Ann Piper, head of client partnerships, vertical team, Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. […]
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Wirecutter tests new content on different platforms to increase affiliate revenue
Wirecutter is hoping to deepen its relationships with readers to become a go-to source not only for making a purchase, but also for early stage product discovery.
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Newsletter publishers cautiously plan to expand editorial and sales teams
Publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — but cautiously, to keep spending down during a time of economic uncertainty.
After many false starts, the year of mobile might have finally arrived. The talk at DIGIDAY: MOBILE ranged from the state of the mobile ad world, the proliferation of apps and the need to develop simplicity in a system that’s far too difficult. Here are some highlights from the day’s action:
1. “I don’t know why Oral B needs me to follow them on Facebook or Twitter.” Tim Chang, partner, Norwest Venture Partners
2. “Your mobile device is becoming a cocoon.” John Sheridan, vp of mobile, comScore
3. “Foursquare is over? Foursquare never started.” Theo Fanning, creative director/president, Traction
4. “No screen is too small for branding. The question is the appropriate way.” Vishal Agarwal, director of mobile SapientNitro.
5. “We tend to homogenize mobile. The practical reality is it’s lots of things to lots of people.” Eric Litman, CEO, Medialets
6. “[Mobile rich media] just hasn’t been entirely worth it.” Matt Doherty, associate media director, BrandinHand
7. “[Mobile ad targeting] is not nearly as sophisticated as it is for traditional online right now.” Matt Doherty, associate media director, BrandinHand
8. “While some brands are really good at publishing and has content that resonates with users, it’s really hard to drive sustained usage over time. Oftentimes our advice is you should be an advertiser, not a publisher.” Ken Wilner, CEO, Zumobi
9. “There’s no reason a consumer’s going download a branded app and revisit it if you’re selling detergent.” Joao Machado, VP Mobile, OMD
10. On Android vs. iPhone platforms: “I don’t think were going to see a Libya, but there will be at least a quiet battle.” John Sheridan, VP Mobile, comScore