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‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
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‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Recruiters report that 'we've never seen a market quite like this' as tens of thousands of employees flood the market.
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How social media managers are coping with the Twitter debacle
Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal.
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SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity.
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Member ExclusiveMedia Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.
After many false starts, the year of mobile might have finally arrived. The talk at DIGIDAY: MOBILE ranged from the state of the mobile ad world, the proliferation of apps and the need to develop simplicity in a system that’s far too difficult. Here are some highlights from the day’s action:
1. “I don’t know why Oral B needs me to follow them on Facebook or Twitter.” Tim Chang, partner, Norwest Venture Partners
2. “Your mobile device is becoming a cocoon.” John Sheridan, vp of mobile, comScore
3. “Foursquare is over? Foursquare never started.” Theo Fanning, creative director/president, Traction
4. “No screen is too small for branding. The question is the appropriate way.” Vishal Agarwal, director of mobile SapientNitro.
5. “We tend to homogenize mobile. The practical reality is it’s lots of things to lots of people.” Eric Litman, CEO, Medialets
6. “[Mobile rich media] just hasn’t been entirely worth it.” Matt Doherty, associate media director, BrandinHand
7. “[Mobile ad targeting] is not nearly as sophisticated as it is for traditional online right now.” Matt Doherty, associate media director, BrandinHand
8. “While some brands are really good at publishing and has content that resonates with users, it’s really hard to drive sustained usage over time. Oftentimes our advice is you should be an advertiser, not a publisher.” Ken Wilner, CEO, Zumobi
9. “There’s no reason a consumer’s going download a branded app and revisit it if you’re selling detergent.” Joao Machado, VP Mobile, OMD
10. On Android vs. iPhone platforms: “I don’t think were going to see a Libya, but there will be at least a quiet battle.” John Sheridan, VP Mobile, comScore