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Member ExclusiveMedia Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis
The Great Resignation is leaving talent shortages across many industries, but media is perhaps seeing the sharp end of this – especially at agencies.
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Digiday DealBook: Truth Social acquisition extended, Lyft’s new media division, Axios bought by Cox and more
Truth Social acquisition extended, Lyft's new media division, Axios bought by Cox and more.
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BuzzFeed expands first-party data product Lighthouse to international markets
BuzzFeed is bringing its first-party data services suite to the UK, Canada, Australia and Latin America.
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SponsoredWhat gaming habits reveal about media consumption
Jordan Shlachter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of the biggest winners in the battle for audiences’ attention. While gaming’s exponential growth has been well documented — there are currently nearly 3 billion gamers worldwide spanning a diverse set of demographics, interests […]
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WPP’s Rob Reilly on the power of creative excellence
Under Rob Reilly's creative lead, WPP won most creative company at the 2022 Cannes Lions Festival of Creativity. He talks about that and more in this Q&A.
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Member ExclusiveMedia Briefing: What Axios’ sale says about the valuation of digital media companies
In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies.
After many false starts, the year of mobile might have finally arrived. The talk at DIGIDAY: MOBILE ranged from the state of the mobile ad world, the proliferation of apps and the need to develop simplicity in a system that’s far too difficult. Here are some highlights from the day’s action:
1. “I don’t know why Oral B needs me to follow them on Facebook or Twitter.” Tim Chang, partner, Norwest Venture Partners
2. “Your mobile device is becoming a cocoon.” John Sheridan, vp of mobile, comScore
3. “Foursquare is over? Foursquare never started.” Theo Fanning, creative director/president, Traction
4. “No screen is too small for branding. The question is the appropriate way.” Vishal Agarwal, director of mobile SapientNitro.
5. “We tend to homogenize mobile. The practical reality is it’s lots of things to lots of people.” Eric Litman, CEO, Medialets
6. “[Mobile rich media] just hasn’t been entirely worth it.” Matt Doherty, associate media director, BrandinHand
7. “[Mobile ad targeting] is not nearly as sophisticated as it is for traditional online right now.” Matt Doherty, associate media director, BrandinHand
8. “While some brands are really good at publishing and has content that resonates with users, it’s really hard to drive sustained usage over time. Oftentimes our advice is you should be an advertiser, not a publisher.” Ken Wilner, CEO, Zumobi
9. “There’s no reason a consumer’s going download a branded app and revisit it if you’re selling detergent.” Joao Machado, VP Mobile, OMD
10. On Android vs. iPhone platforms: “I don’t think were going to see a Libya, but there will be at least a quiet battle.” John Sheridan, VP Mobile, comScore