The Digiday podcast at Cannes: Sir Martin Sorrell and HP’s Tara Agen on the power and influence of AI
![](https://digiday.com/wp-content/uploads/sites/3/2023/06/cannes-podcast-cover-Bex-Wood_Martin-Sorrell-1030x600-2023.png?w=1030&h=579&crop=1)
Welcome to Digiday’s podcast at Cannes podcast.
The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client.
In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem. In fact, Sorrell and Agen traded questions and insights with each other.
Sorrell laid out five things he sees AI impacting, while Agen noted that AI already had been a part of HP’s processes for years.
Subscribe: Apple Podcasts • Stitcher • Spotify
More in Media Buying
![](https://digiday.com/wp-content/uploads/sites/3/2022/10/IMG_3663.jpg?w=439&h=277&crop=1)
Why Washington State is investing in a new kind of voter education campaign
The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent.
![](https://digiday.com/wp-content/uploads/sites/3/2023/10/social-aid-digiday.jpg?w=439&h=277&crop=1)
Gale immerses clients into social beyond just media buys — will it pay off?
Historically known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business opportunities for its clients, Gale’s immersive social culture unit leverages all social elements in rapid turnaround fashion to launch clients’ new brands or expand them into new markets.
![](https://digiday.com/wp-content/uploads/sites/3/2019/10/criteo.jpg?w=439&h=277&crop=1)
Amid a new CEO-hunt, is Criteo up for sale?
Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard.