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Media Buying
Experimental Channels
As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground
August 24, 2023
The Programmatic Marketer
Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view
August 23, 2023
Gaming & Esports
Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight
August 23, 2023
Evolving Agencies
How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
August 22, 2023
Member Exclusive
Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
August 21, 2023
The Programmatic Marketer
GroupM is removing MFAs from its inclusion lists
August 21, 2023
Generative AI
How AI and other emerging tech showed up during the FIFA Women’s World Cup
August 21, 2023
Generative AI
As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
August 17, 2023
Brands in Culture
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
August 17, 2023
Generative AI
Amidst all the generative AI hype, marketers navigate the noise to build and test new tools
August 16, 2023
Generative AI
Agencies weigh the pros and cons of generative AI as political advertising grows
August 15, 2023
The Programmatic Marketer
Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry
August 15, 2023
Member Exclusive
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023
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