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Special Projects
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Media Buying
Member Exclusive
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
October 2, 2023
Retail Revolution
Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
September 29, 2023
Future of Measurement
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
September 28, 2023
Audio Anywhere
How attention metrics is tuning into audio investments
September 27, 2023
Generative AI
Media.Monks applies AI to generate highlights, new media content for Gen Z
September 25, 2023
Marketing on Platforms
Key takeaways from the DoJ’s battle with Google that advertisers really should know
September 25, 2023
Member Exclusive
Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
September 25, 2023
Navigating Economic Instability
Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
September 21, 2023
The Programmatic Publisher
DCN explores the future of TRUSTX, including a partnership with tech-giant Akamai, as dealmaking (slowly) heats up
September 21, 2023
Member Exclusive
Media Buying Briefing: Agencies’ views for and against bid shading
September 18, 2023
The Programmatic Publisher
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
September 18, 2023
Generative AI
AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress
September 18, 2023
Future of Measurement
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023
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