Media Buying
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Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
December 19, 2022 • 6 min read -
PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
December 16, 2022 • 3 min read -
Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital
December 15, 2022 • 3 min read -
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Disqo report: Take social more seriously when you don’t have dollars to waste
December 9, 2022 • 4 min read -
Ad tech’s journey on the public markets is approaching its awkward adolescence
November 17, 2022 • 4 min read -
Avocet & Lumen Research eye U.S. expansion following merger
November 15, 2022 • 3 min read -
Horizon Media and Magnite ink SPO deal to consolidate buys, focus on CTV
November 14, 2022 • 3 min read -
How the buy-side of the ad industry is now defining ‘premium’ content
November 9, 2022 • 3 min read -
Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement
November 7, 2022 • 8 min read -
Advertisers say they’re still uneasy about Twitter after talking with Elon Musk
November 3, 2022 • 3 min read -
People respond better to ads across multiple platforms, study says
November 2, 2022 • 3 min read