Secure your place at the Digiday Publishing Summit in Vail, March 23-25
This article was first published by Digiday sister site, WorkLife.
Organizations and business leaders are struggling to win the trust of their workers – and it’s a growing problem.
What’s worse: it seems that the feeling is mutual.
And like in any unhappy relationship, the retaliation of both parties is harsh. In the employer’s arsenal of weapons: layoffs, return-to-office mandates, poor transparency with workers, and dodgy digital surveillance tactics. In the employee’s corner: quiet quitting, acting your wage, and of course, actual quitting.
Ask most execs about internal trust, and most would agree (or at least appreciate the logic) that it is the glue for strong organizational culture, high productivity, and employee contentment – all of which typically correlate to business success. Most (88%) of the 14,000 leaders surveyed by Deloitte in its 2024 Human Capital Trends report, published in early February, said that an increased focus on trust and transparency between workers and their organization is important for business success, but only 13% said they’re making meaningful progress on that. A mere 16% of workers said they trusted their employer. Countless other recent reports have also highlighted a major disconnect between employers and their employees, and there’s no sign it’s abating.
So, why is trust on such a knife edge?
Read more on our sister site, WorkLife.
More in Media Buying
Future of Marketing Briefing: The case for and against an agency subscription remuneration model
The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.
WPP is betting its future on getting paid for outcomes
At the presentation for its new strategy, WPP made the most explicitly public cases that the future of agency compensation look less like a staffing invoice and more like a performance contract.
Rising demand for principal media buying underpins WPP’s turnaround plan
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.