This article was first published by Digiday sister site, WorkLife.
Organizations and business leaders are struggling to win the trust of their workers – and it’s a growing problem.
What’s worse: it seems that the feeling is mutual.
And like in any unhappy relationship, the retaliation of both parties is harsh. In the employer’s arsenal of weapons: layoffs, return-to-office mandates, poor transparency with workers, and dodgy digital surveillance tactics. In the employee’s corner: quiet quitting, acting your wage, and of course, actual quitting.
Ask most execs about internal trust, and most would agree (or at least appreciate the logic) that it is the glue for strong organizational culture, high productivity, and employee contentment – all of which typically correlate to business success. Most (88%) of the 14,000 leaders surveyed by Deloitte in its 2024 Human Capital Trends report, published in early February, said that an increased focus on trust and transparency between workers and their organization is important for business success, but only 13% said they’re making meaningful progress on that. A mere 16% of workers said they trusted their employer. Countless other recent reports have also highlighted a major disconnect between employers and their employees, and there’s no sign it’s abating.
So, why is trust on such a knife edge?
Read more on our sister site, WorkLife.
More in Media Buying
Media agencies test AI planning agents, while edging toward buying tools
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.
In Graphic Detail: What to expect in media in 2026
Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.