DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024

In 
ID spoofing controversy
Out 
MFA controversy

In 
Confusion over how Google will let people get rid of third-party cookies in Chrome
Out 
Confusion over how Google will get rid of third-party cookies in Chrome

In 
Acting knowledgeable about antitrust laws
Out
Acting knowledgeable about privacy laws

In
Google schadenfreude
Out 
Google concern

In 
Alternate ID fatigue
Out 
Alternate ID hype

In
Gossiping about The Trade Desk’s plans for CTV
Out 
Gossiping about the Trade Desk’s plans for authenticated reach 

In 
Permanent ad tech execs turned-fractional ad tech execs
Out 
Permanent ad tech execs turned-ad tech consultants 

In 
DMEXCO is global
Out
DMEXCO is local

In
M&A hype 
Out
M&A malaise

In 
Hosting fringe events
Out 
Buying a booth

In
Ad tech execs reimagining themselves as journalists
Out
Ad tech execs reimagining themselves as creators

In
Pre-DMEXCO ad tech runs
Out 
Post-DMEXCO booth parties

In 
Founder mode
Out
Manager mode

In
Saying supply-side platforms are “smart pipes”
Out
Saying supply-side platforms are “dumb pipes”

In 
Brands talking up curation
Out 
Brand talking up supply-side optimization 

In 
Talking about the third season of Industry
Out
Talking about the finale of Succession 

In 
Pontificating about the value of corporate influencer marketing 
Out 
Pontificating about the value of influencer marketing

In 
Yahoo DSP
Out 
MediaMath 

In 
Retailers pitch non-endemic advertisers
Out 
Retailers pitch endemic advertisers

In
Retail media in-housing ad tech
Out
Retail media outsourcing ad tech