Y&R turns 90 today, and in honor of the occasion the agency has created a fun hashtag campaign to encourage people to think about what advertising means to them — and as you can imagine not all the responses have been positive.
Y&R created the hashtag #advertisingis for people to tweet or post on Facebook their definition of advertising, which gets turned into a pixel and pulled into the special Y&R 90th birthday mosaic. This mosaic will come to life today at 2pm in the form of a Times Square billboard. People can come and visit the piece of “interactive social media art.”
According to Y&R CEO David Sable, the agency saw the hashtag mosaic as a fun way to bring together the digital and physical worlds. Sable says he’s tweeted out a few #advertisingis tweets, including one of his favorite sayings, “Do it big or stay in bed.”
While there’s always the risk that people will hijack a hashtag and turn it negative, so far most of the contributions have been pretty positive, like @tyfytr‘s response: “My life. My love. My passion. My day-to-day.” But of course there have been some that are a bit more honest, funny, sarcastic or outright disparaging. Sable noted that this is something the agency was prepared for and that Y&R reserves the right to delete any extremely inappropriate tweets, but so far it hasn’t had to. It will be interesting to compare the responses of those in the ad world and regular people.
Here are some of the more entertaining #advertisingis responses below. Don’t forget to contribute your own #advertisingis tweet.
#Advertisingis “…yes mom, we make commercials, like the ones you see on TV. No, mom, I didn’t make that one.”
— Javier O. Garcia (@OG_Jav) May 22, 2013
#advertisingis a total bummer. no one likes desperate pleas for attention
— Trev (@t_eld) May 22, 2013
#advertisingis why there is a 30 second FF button on your remote
— Trev (@t_eld) May 22, 2013
#advertisingis an old, crusty model that is hellbent on not changing. kinda like the GOP
— Trev (@t_eld) May 22, 2013
#advertisingis an unfortunate destiny for many talented artists and writers
— Avid Napper (@AvidNapper) May 22, 2013
#advertisingis a word that (whether we like it or not) carries a lot of negative baggage
— Hector Saracho (@hsaracho) May 22, 2013
too much about talking & not about doing. Make my life more productive/fun/easier or get out of my way #ADVERTISINGis hsht.ag/fDh
— Manuel Hernandez (@mahdz) May 22, 2013
#Advertisingis losing sleep,gaining weight due to neverending workloads.
— Sarjan Bacul Cipan (@deviantdeity) May 22, 2013
#advertisingis full of deluded people who think they’re doing good work. Those doing good work think they aren’t.
— Mark Breen (@mark_breen) May 21, 2013
#ADVERTISINGIS a shot of coffee, oozing confidence, social media, little flirts, pig headed clients, dreaded deadlines and pints of beer!HBD
— Shubhit Saxena (@ShubhitSaxena) May 21, 2013
Image via Shutterstock
-
Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation.
-
‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
-
Why Cars.com is driving away from performance marketing and toward influencers
To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
Why Unity Technologies is leaning into AI as economic headwinds pick up
As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.”
-
How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
