Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Using clothing to make a statement — the take-a-stance kind, not the look-at-me sort— is nothing new. However, before 2016, it had been quite some time since doing so was quite as widespread and effective. This year, fashion activism took many forms and was carried out in the name of a number of progressive causes, from fighting ascendant Trumpism to promoting Black Lives Matter. The fashion community banded together to be heard by way of slogan-splashed T-shirts, the brands they supported, the list goes on.
To read the rest of this story, please visit Glossy.
More in Marketing
AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Fewer holdcos, more ways to pick one: inside the changing agency pitch.
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.