The year in fashion activism

Using clothing to make a statement — the take-a-stance kind, not the look-at-me sort— is nothing new. However, before 2016, it had been quite some time since doing so was quite as widespread and effective. This year, fashion activism took many forms and was carried out in the name of a number of progressive causes, from fighting ascendant Trumpism to promoting Black Lives Matter. The fashion community banded together to be heard by way of slogan-splashed T-shirts, the brands they supported, the list goes on.

To read the rest of this story, please visit Glossy.

More in Marketing

Marketers shift growing shares of search spending to GEO

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […]

TikTok courts CMOs with first-ever Collective, as it targets bigger budgets

In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.