Join us Sept. 14-16 in Miami to connect with top publishing leaders
Using clothing to make a statement — the take-a-stance kind, not the look-at-me sort— is nothing new. However, before 2016, it had been quite some time since doing so was quite as widespread and effective. This year, fashion activism took many forms and was carried out in the name of a number of progressive causes, from fighting ascendant Trumpism to promoting Black Lives Matter. The fashion community banded together to be heard by way of slogan-splashed T-shirts, the brands they supported, the list goes on.
To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.
How every major platform pays creators
Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.