The year in fashion activism

Using clothing to make a statement — the take-a-stance kind, not the look-at-me sort— is nothing new. However, before 2016, it had been quite some time since doing so was quite as widespread and effective. This year, fashion activism took many forms and was carried out in the name of a number of progressive causes, from fighting ascendant Trumpism to promoting Black Lives Matter. The fashion community banded together to be heard by way of slogan-splashed T-shirts, the brands they supported, the list goes on.

To read the rest of this story, please visit Glossy.

More in Marketing

Lowe’s is fighting to prevent AI agent overload

Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.

Reddit’s new shopping ads are a play for beauty brands’ business

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]

Marketers shift growing shares of search spending to GEO

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.