This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Google’s Privacy Sandbox may be a bit stuck in the mud. Not only has the company postponed its own third-party cookie deprecation plans — again — but the U.K.’s Competition and Markets Authority has identified a whole host of concerns with Privacy Sandbox’s post-cookie proposals.
However. One Privacy Sandbox proposal that does not seem to have earned the regulator’s ire is the Private Aggregation API. Paired with Privacy Sandbox’s Shared Storage proposal, the Private Aggregation API stands to provide a means for marketers to receive reports on the audiences served their ads across sites while withholding individual-level reporting, as broken down in the video below.
“The Private Aggregation API is really going to help us answer quite a few questions, one of the most important being reach and frequency,” said Michael Bauer, vp and group director of data & analysis at Digitas North America.
More in Marketing
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.