This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Google’s Privacy Sandbox may be a bit stuck in the mud. Not only has the company postponed its own third-party cookie deprecation plans — again — but the U.K.’s Competition and Markets Authority has identified a whole host of concerns with Privacy Sandbox’s post-cookie proposals.
However. One Privacy Sandbox proposal that does not seem to have earned the regulator’s ire is the Private Aggregation API. Paired with Privacy Sandbox’s Shared Storage proposal, the Private Aggregation API stands to provide a means for marketers to receive reports on the audiences served their ads across sites while withholding individual-level reporting, as broken down in the video below.
“The Private Aggregation API is really going to help us answer quite a few questions, one of the most important being reach and frequency,” said Michael Bauer, vp and group director of data & analysis at Digitas North America.
More in Marketing
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.