Last chance to save on Digiday Publishing Summit passes is February 9
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Google’s Privacy Sandbox may be a bit stuck in the mud. Not only has the company postponed its own third-party cookie deprecation plans — again — but the U.K.’s Competition and Markets Authority has identified a whole host of concerns with Privacy Sandbox’s post-cookie proposals.
However. One Privacy Sandbox proposal that does not seem to have earned the regulator’s ire is the Private Aggregation API. Paired with Privacy Sandbox’s Shared Storage proposal, the Private Aggregation API stands to provide a means for marketers to receive reports on the audiences served their ads across sites while withholding individual-level reporting, as broken down in the video below.
“The Private Aggregation API is really going to help us answer quite a few questions, one of the most important being reach and frequency,” said Michael Bauer, vp and group director of data & analysis at Digitas North America.
More in Marketing
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones
As AI catches on across luxury, brands play up their emotional value
At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.
Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
The privacy debate in advertising is entering a phase when decisions will stick.