This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Google’s Privacy Sandbox may be a bit stuck in the mud. Not only has the company postponed its own third-party cookie deprecation plans — again — but the U.K.’s Competition and Markets Authority has identified a whole host of concerns with Privacy Sandbox’s post-cookie proposals.
However. One Privacy Sandbox proposal that does not seem to have earned the regulator’s ire is the Private Aggregation API. Paired with Privacy Sandbox’s Shared Storage proposal, the Private Aggregation API stands to provide a means for marketers to receive reports on the audiences served their ads across sites while withholding individual-level reporting, as broken down in the video below.
“The Private Aggregation API is really going to help us answer quite a few questions, one of the most important being reach and frequency,” said Michael Bauer, vp and group director of data & analysis at Digitas North America.
More in Marketing
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
The CEO of Omnicom Digital discussed the pending IPG acquisition while in Las Vegas for the Consumer Electronics Show.
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?