Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
There’s been a lot of talk lately about initial coin offerings, known as ICOs. Enthusiasts tout ICOs as the future of venture investing in the blockchain world.
“The precedent we’re about to establish will be the future of the entire sector. VC as an asset class has delivered good returns historically, but they’re locked up for five or 10 years and people aren’t happy with that level of illiquidity.” said Brock Pierce, chairman of the Bitcoin Foundation and managing partner of Blockchain Capital.
Despite that, the idea has its skeptics. We break it down.
More in Marketing

‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
While most marketers still plough their ad dollars into Google’s AI-powered advertising tool, one marketer explains why that isn’t always the best idea.

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
The fifth installment of Digiday’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’
The CPG company could face additional long-term costs on its ‘most important ingredient’: tomatoes from the San Marzano region of Italy.