Last chance to save, pass prices rise after October 20
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
There’s been a lot of talk lately about initial coin offerings, known as ICOs. Enthusiasts tout ICOs as the future of venture investing in the blockchain world.
“The precedent we’re about to establish will be the future of the entire sector. VC as an asset class has delivered good returns historically, but they’re locked up for five or 10 years and people aren’t happy with that level of illiquidity.” said Brock Pierce, chairman of the Bitcoin Foundation and managing partner of Blockchain Capital.
Despite that, the idea has its skeptics. We break it down.
More in Marketing
How Publicis Group made AI pay off
That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).
Digiday+ Research: 5 charts on the state of retail media
Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.