12 SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

WTF is an initial coin offering?

There’s been a lot of talk lately about initial coin offerings, known as ICOs. Enthusiasts tout ICOs as the future of venture investing in the blockchain world.

“The precedent we’re about to establish will be the future of the entire sector. VC as an asset class has delivered good returns historically, but they’re locked up for five or 10 years and people aren’t happy with that level of illiquidity.” said Brock Pierce, chairman of the Bitcoin Foundation and managing partner of Blockchain Capital.

Despite that, the idea has its skeptics. We break it down.

Read it on tearsheet.co

https://digiday.com/?p=229688

More in Marketing

The Rundown: Google Chrome’s IP tracking updates 

Per its latest update, third parties will be ‘proxied’ when it comes to tracking IP addresses and limiting fingerprinting, in incognito sessions.

How advertisers are reacting to Google’s declining share of the search market

Google’s share of the search market’s fallen recently, suggesting changes in user habits have gained momentum. How are brands responding?

Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery

Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December.