Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Looks like The Weather Channel isn’t the only company creating artificial weather conditions for a campaign — although it’s probably the only one using the elements to torture interns. Scottish whisky brand Talisker has created an actual storm for its latest campaign.
Talisker distillery is based on the Isle of Skye, one of the wettest places in Scotland. In promotion of its new whisky, Talisker Storm, the brand, with the help of Vivid Design Works, created an interactive storm installation to bring the Isle of Skye’s weather across Europe.
The first stop for the storm was in London just outside the Design Museum. The 25-foot interactive installation, complete with dark clouds, creates fog, strong wind, heavy rain and even lightning — all the ingredients for the perfect storm. Passersby were given Talisker umbrellas and rain ponchos and invited to step into the storm to experience the elements. Participants were able to choose how harsh of a storm they wanted to experience. After being drenched and pushed around by the wind, participants were rewarded with a glass of Talisker storm to warm up. Participants also had the chance to win a whole bottle of Talisker.
The installation’s next stops will be Munich and Madrid. Watch the video of the London storm experience below.
More in Marketing
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?
Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy
The conglomerate’s forecast remains modest as uncertain tariffs and consumer sentiment threaten sales growth in the U.S.
How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators
Despite expectations for an uncertain second half of the year, Pacsun’s CEO said she doesn’t expect for “large shifts,” in how the company works with creators.