What people say versus what they mean at the Cannes Lions International Festival of Creativity
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Everyone knows industry speak can be overwhelming. It’s a whole other language entirely when that corporate lingo is taken to the French Riviera.
In case you need a refresher, here’s a cheeky digest of what people might say while they’re at Cannes Lions — and what they actually mean:
Be there soon!
You’ll be there in 20 minutes actually because you’re coming from the other side of the Croisette and you still have to bob and weave through the ego circles to get there.
Coffee in the morning?
You’ll email an apology for not making the appointment — 30 minutes after it was scheduled to take place.
Let’s chat when we’re back in New York!
You don’t want to make time to meet with them in Cannes and you’ll likely stop responding as soon as you’re away from your mutual beach setting.
I’m going to go for a run in the morning.
You have the best intentions to bring peace to your body and mind, but you will not do that. Instead, if you’re lucky, you’ll spend that time responding to emails from bed.
Is there any chance I can bring a +1?
Please add my colleagues to your RSVP list so we can schmooze in packs.
One more at the Gutter Bar?
Are you up for being awake for two more hours? Because between the hordes of people and wait time for drinks, that’s how long it will take.
More in Marketing
OpenAI expands ads manager to U.K., adds CPC
Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
A recent 19% lift in LTV points to brands focus on outcome-based media buying.
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]