Last chance to save on Digiday Publishing Summit passes is February 9
What people say versus what they mean at the Cannes Lions International Festival of Creativity
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Everyone knows industry speak can be overwhelming. It’s a whole other language entirely when that corporate lingo is taken to the French Riviera.
In case you need a refresher, here’s a cheeky digest of what people might say while they’re at Cannes Lions — and what they actually mean:
Be there soon!
You’ll be there in 20 minutes actually because you’re coming from the other side of the Croisette and you still have to bob and weave through the ego circles to get there.
Coffee in the morning?
You’ll email an apology for not making the appointment — 30 minutes after it was scheduled to take place.
Let’s chat when we’re back in New York!
You don’t want to make time to meet with them in Cannes and you’ll likely stop responding as soon as you’re away from your mutual beach setting.
I’m going to go for a run in the morning.
You have the best intentions to bring peace to your body and mind, but you will not do that. Instead, if you’re lucky, you’ll spend that time responding to emails from bed.
Is there any chance I can bring a +1?
Please add my colleagues to your RSVP list so we can schmooze in packs.
One more at the Gutter Bar?
Are you up for being awake for two more hours? Because between the hordes of people and wait time for drinks, that’s how long it will take.
More in Marketing
What Amazon’s proposed big-box store could mean for Walmart
Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products.
Future of Marketing Briefing: AI companies are staffing up for a reputation fight
AI has an image problem, which explains why the industry is suddenly investing so much energy in who gets to tell its story.
Albertsons is putting digital screens for ads in more than a third of its stores
The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.