This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Moving shopping and banking online means our transactions are more than making money: They’re about getting data.
“People are extremely aware of how digitized their lives have become and how little control over that. They want to know that if they’re providing this info they’re getting something for it and it’s not just for banks or large technology companies to use for their own purposes,” said Steven Ehrlich, lead analyst for emerging technologies at Spitzberg Partners.
That data says a lot about us — a lot more than a piece of plastic with a photo and address on it. There lies the digital identity dilemma: legally accepted drivers licenses and passports supposedly show that we are who we say we are in the physical world, but don’t do the same in the digital world. As the digital world evolves, that could get complicated. But right now banks, technology firms and governments are all looking at how to make it easier for people to prove they are who say they are, effectively allowing customers to own their own identity. In this WTF, we dive deep into digital identity.
More in Marketing
Zero-click search is changing how small brands show up online — and spend
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.
More creators, less money: Creator economy expansion leaves mid-tier creators behind
As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.
‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Linda Yaccarino — the CEO who was never really in charge.