WTF is digital identity?

Moving shopping and banking online means our transactions are more than making money: They’re about getting data.

“People are extremely aware of how digitized their lives have become and how little control over that. They want to know that if they’re providing this info they’re getting something for it and it’s not just for banks or large technology companies to use for their own purposes,” said Steven Ehrlich, lead analyst for emerging technologies at Spitzberg Partners.

That data says a lot about us — a lot more than a piece of plastic with a photo and address on it. There lies the digital identity dilemma: legally accepted drivers licenses and passports supposedly show that we are who we say we are in the physical world, but don’t do the same in the digital world. As the digital world evolves, that could get complicated. But right now banks, technology firms and governments are all looking at how to make it easier for people to prove they are who say they are, effectively allowing customers to own their own identity. In this WTF, we dive deep into digital identity.

Read it on tearsheet.co

https://digiday.com/?p=236521

More in Marketing

Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox Uncertainty

With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies.

Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram

Between Meta’s two platforms, Instagram is the clear winner when it comes to marketing spend — and that’s because it drives conversions and branding in a big way.

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers

As the fallout from Google continues, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.