Seven passes left to attend the Digiday Publishing Summit
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Moving shopping and banking online means our transactions are more than making money: They’re about getting data.
“People are extremely aware of how digitized their lives have become and how little control over that. They want to know that if they’re providing this info they’re getting something for it and it’s not just for banks or large technology companies to use for their own purposes,” said Steven Ehrlich, lead analyst for emerging technologies at Spitzberg Partners.
That data says a lot about us — a lot more than a piece of plastic with a photo and address on it. There lies the digital identity dilemma: legally accepted drivers licenses and passports supposedly show that we are who we say we are in the physical world, but don’t do the same in the digital world. As the digital world evolves, that could get complicated. But right now banks, technology firms and governments are all looking at how to make it easier for people to prove they are who say they are, effectively allowing customers to own their own identity. In this WTF, we dive deep into digital identity.
More in Marketing
Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling
Observers consider this a costly win for regulators, with advertisers and publishers continuing to suffer the status quo.
Platform and agency execs recommended must-watch films, series heading into fall
Senior execs from the likes of LinkedIn, Reddit, IPG, Brainlabs and more let us in on their favorite films and series they enjoy.
With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans
Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content.