Wet N Wild’s 1.3m social followers are guiding brand decisions
Affordable beauty brand Wet N Wild struck gold on Instagram when it announced its new rainbow highlighter. Selling for $5, the Wet N Wild version was a cheap riff on the viral beauty trend that hit YouTube tutorials earlier this year. The product — a shimmery, pearlescent compact striped with the shades of the rainbow — sold out online in under five hours.
In the same amount of time, the post also got 13,000 likes and 900 comments.
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‘I hate advertising in games’: Q&A with Epic Games’ Tim Sweeney and Saxx Persson on the future of Fortnite, Unreal Engine
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Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them
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SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
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As its future hangs in the balance, TikTok tries to keep advertisers on its side
The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it.
