Affordable beauty brand Wet N Wild struck gold on Instagram when it announced its new rainbow highlighter. Selling for $5, the Wet N Wild version was a cheap riff on the viral beauty trend that hit YouTube tutorials earlier this year. The product — a shimmery, pearlescent compact striped with the shades of the rainbow — sold out online in under five hours.
In the same amount of time, the post also got 13,000 likes and 900 comments.
To read the rest of this story, please visit Glossy.
More in Marketing
Heineken uses hard numbers to foster better representation in social media ads
Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
The case for and against… agencies making transparency their selling point
Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.