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Wet N Wild’s 1.3m social followers are guiding brand decisions

Affordable beauty brand Wet N Wild struck gold on Instagram when it announced its new rainbow highlighter. Selling for $5, the Wet N Wild version was a cheap riff on the viral beauty trend that hit YouTube tutorials earlier this year. The product — a shimmery, pearlescent compact striped with the shades of the rainbow — sold out online in under five hours.

In the same amount of time, the post also got 13,000 likes and 900 comments.

To read the rest of this story, please visit Glossy.

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