Thursday is the concluding day at Digiday Brand Summit, and we are streaming it live from Palm Springs, California.
The theme of the event is “The need for speed: Brands in the post-realtime era.” Top execs from brands like Intel, Chevrolet, Kimberly Clark and more have been discussing how brands are creating their own newsrooms, changing their agency relationships and acting like agile startups to make sure that they remain part of the consumer conversation — and aren’t late to the party.
Today, hear from Robin Koval, CEO at Legacy, about how that brand reaches millennials, which for the company, an anti-smoking organization, can mean a matter of life or death. Later on, Amanda Greenberg from Kind Snacks will talk about owning your brand on non-owned e-commerce sites.
The full agenda is here, and the live stream will appear below.
Member ExclusiveDigiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly
Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday's survey found that the majority of brands and retailers expect revenue to increase during the holiday season over last year -- albeit only slightly.
Why Spotify makes Wrapped its annual marketing moment
As first-party data becomes increasingly important, so does Spotify's Wrapped end of year marketing campaign.
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.
‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
For many strategic investors, it's a good moment to put their corporate development teams to work.