The Digiday Brand Summit live stream: Reaching millennials and owning your brand

Thursday is the concluding day at Digiday Brand Summit, and we are streaming it live from Palm Springs, California.

The theme of the event is “The need for speed: Brands in the post-realtime era.” Top execs from brands like Intel, Chevrolet, Kimberly Clark and more have been discussing how brands are creating their own newsrooms, changing their agency relationships and acting like agile startups to make sure that they remain part of the consumer conversation — and aren’t late to the party.

Today, hear from Robin Koval, CEO at Legacy, about how that brand reaches millennials, which for the company, an anti-smoking organization, can mean a matter of life or death. Later on, Amanda Greenberg from Kind Snacks will talk about owning your brand on non-owned e-commerce sites.

The full agenda is here, and the live stream will appear below.

More in Marketing

Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment

When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes.

The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers

The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers.

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”