The Digiday Brand Summit live stream: Reaching millennials and owning your brand
Thursday is the concluding day at Digiday Brand Summit, and we are streaming it live from Palm Springs, California.
The theme of the event is “The need for speed: Brands in the post-realtime era.” Top execs from brands like Intel, Chevrolet, Kimberly Clark and more have been discussing how brands are creating their own newsrooms, changing their agency relationships and acting like agile startups to make sure that they remain part of the consumer conversation — and aren’t late to the party.
Today, hear from Robin Koval, CEO at Legacy, about how that brand reaches millennials, which for the company, an anti-smoking organization, can mean a matter of life or death. Later on, Amanda Greenberg from Kind Snacks will talk about owning your brand on non-owned e-commerce sites.
The full agenda is here, and the live stream will appear below.
More in Marketing
OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.
Some micro influencers find promising security in brand ownership over sponsorships
Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.
TikTok recreates its ads for billboards through Vistar partnership
Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.