for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The Digiday Brand Summit live stream: Reaching millennials and owning your brand
Thursday is the concluding day at Digiday Brand Summit, and we are streaming it live from Palm Springs, California.
The theme of the event is “The need for speed: Brands in the post-realtime era.” Top execs from brands like Intel, Chevrolet, Kimberly Clark and more have been discussing how brands are creating their own newsrooms, changing their agency relationships and acting like agile startups to make sure that they remain part of the consumer conversation — and aren’t late to the party.
Today, hear from Robin Koval, CEO at Legacy, about how that brand reaches millennials, which for the company, an anti-smoking organization, can mean a matter of life or death. Later on, Amanda Greenberg from Kind Snacks will talk about owning your brand on non-owned e-commerce sites.
The full agenda is here, and the live stream will appear below.
More in Marketing
OpenAI turns on cost-per-click ads inside ChatGPT
The move come as the platform looks to hire its first Advertising Marketing Science Lead.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI’s benefits, trust and complexity issues are barriers to widespread adoption.
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.