Join us Oct. 15-17 in Phoenix to connect with top media buyers
As mobile payments struggle to reach widespread adoption, big-box retailer Target is jumping into the mobile payments market with its own digital wallet, hoping to tie in loyal store-branded card customers.
This week, Target launched Wallet, a bar code-based digital wallet that when enabled, lives within the Target app. It’s only open to Target REDcard credit and debit card customers, who already get a 5 percent discount on purchases. By integrating a digital version of the Target card into the app, it can apply offers and coupons at the point of sale — sweetening the offer for discount-hungry shoppers. Restricting the mobile payment feature to Target cards may seem backwards at the outset, especially given that Walmart offers a similar service compatible with any kind of card. But analysts say it serves important business objectives, which include driving up adoption of store-branded cards and creating a better customer experience by merging loyalty and payments into one place.
Read the full story on tearsheet.co
More in Marketing
Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium’s intimacy
AI is having a transformative impact on content and advertising, and the audio space is no different.
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it
Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly
Here’s a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom.