Viral Video Puts Chilling Spin on Smartphone Attachment
“I Forgot My Phone,” a new short film that has been making the rounds online, vividly and depressingly illustrates our communal smartphone problem. In a series of essentially dialogue-free set-pieces, we see Charlene deGuzman, the actor and comedienne who wrote the short, navigate her daily life as everyone around her becomes increasingly more absorbed in their tiny screens.
The viewers are left to come to their own conclusions, but message is hardly subtle: all of us are missing out on more and more real life experiences as we increasingly view the world around us at arm’s length, through Instagram-filtered lenses. The fact that it’s been going viral (NPR, Laughing Squid and Gawker have all blogged it) means it’s resonating with people. Which perhaps provides a small glimmer of hope that we’ll put our phones down the next time we propose to someone.
Watch the film here, if you haven’t already seen it on your phone, that is:
‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
Hybrid events, combining in-person programming with an online experience, are likely to become the norm as the vaccine rollout and general return to life continues.
Member ExclusiveMarketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’
The promise of another virtual event when many execs are Zoomed out and feel like it’s impossible to unplug from daily work for a virtual event has some questioning what attendance or networking will be like.
Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content
Pinterest's "Creator Code" mandatory content policy guidelines will keep its content creators in check, ensuring Story Pins adhere to the tone and brand-safe messaging Pinterest wants to market.
SponsoredDeep Dive: How AI steered The Ad Council’s campaigns during crisis
The past year transformed the way audiences respond to advertising. The pandemic, quarantine and social unrest radically altered consumers’ sensitivities, and real-time news cycles made every campaign message fraught with potential pitfalls. As NPR reported in 2020, organizations raced to keep up with the public’s changing perceptions of marketing and what resonated — or fell […]
This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
CarsonDoyle is an agency built by Gen Zers and is pitching clients on working with them to authentically connect with their generation.
‘Seeing the shift’: As theaters open up, studios are starting to promote theatrical movie marketing again
Some agency execs, who work with major movie studios, are bullish about a return to theaters as well as a resurgence of marketing of the theatrical experience.