Case Study: Vice Media Group on the ‘urgent need to reclaim brand safety’

Simone — who reiterated that there’s an “urgent need to reclaim brand safety” — has helped lead the effort to revamp the process at Vice, which included a recent partnership with Oracle Data Cloud to see how a keyword blocking strategy at the news organization performed.

“Journalism is important and when we put in place blocklists, we regulate journalists and content creators in how they can speak truthfully — which is so important, provided the current climate,” Simone said.

The study found multiple missed opportunities, including that 93% of URLs classified unsafe by the blocklist were determined to be safe under Oracle’s contextual solution.

Here is Simone’s case study. Click on the magnifying glass icon below