Verizon Wants You to Make Memes About Crappy Cable
TV is amazing. If I couldn’t go home and watch all things Bravo or crime shows or “30 Rock” or “Game of Thrones,” I just don’t know what I would do with myself.
Unfortunately, TV means cable, not just paying for it but putting up with one of the last bastions of atrocious customer service. (An eight-hour window for appointments?) It’s no surprise that Verizon is promoting its FIOS service with this new site, “Break Up with Cable.” Oh, it has memes, of course.
The conceit is you can make your own cable-bashing memes by pairing your complaints with a fitting image using the Cheezburger meme generator platform. Once you create your meme and it is approved, it is shared on the site and you can share it on Facebook, Twitter, Tumblr and Facebook.
The site encourages you to “break up” with your cable provider and there is a link at the bottom for you to learn more about “hooking up” with something better. Clearly FiOS is trying to talk like millennials and reach them via Web culture messages that they can create themselves and understand.
For a branded site — and one from Verizon no less — this is pretty good. Obviously they are filtering out any negative memes about Verizon FiOS, which let’s face it isn’t all that different from the cable companies at the end of the day, but it’s still a good example of a brand adapting to Internet culture in a smart way that also happens to benefit its brand message.
The campaign was created by R/GA.
L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
The beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
Short-form video needs better monetization, creator funds aren’t the way to do it
Creator funds have almost been like a stepping stone before a more permanent solution is either considered or put into place.
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva and Adobe are just two of several major design and visual platforms that are rapidly introducing new generative AI capabilities in the service of brands.