The new Verizon logo is missing a few z’s.
Retaining its black and red color scheme, the revamped logo uses lowercase letters adorned with a checkmark in top right of it. Gone is the dated, swooping “z” and the clunky “lightning bolt” that has been used for the past 15 years.
Our look is evolving along with our customers. https://t.co/HpiOzjeEWT pic.twitter.com/zQOoymgmmh
— Verizon News (@VerizonNews) September 2, 2015
Verizon said in a blog post that the new branding represents “simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration.” The new look from design firm Pentagram comes a day after Google showed its flatly designed logo.
The change caps off a productive year for the telecommunications giant, which acquired AOL in a $4.4 billion deal, gave customers the option to ditch long-term contracts and is about to roll out a mobile video service called “Go90.”
Sadly, for a telephone company, the logo’s reception from observers was spotty. Acknowledging that the logo is “more modern and cleaner,” James Fox, CEO of Red Peak Branding told Digiday that the smaller check mark is a “diminishing move” since it’s not as pronounced or energetic as the former “lightning bolt.”
Twitter users mocked the logo, with one saying it looks it was designed in two minutes and another saying it made them feel “sad.”
The always boisterous T-Mobile CEO John Legere also mocked the Verizon logo on Twitter, tweeting a checklist with the new check mark pointing out his rivals flaws:
.@VerizonNews’s new checkmark logo CHECKS all the boxes. Send me more using #NewVerizonLogo https://t.co/0ZqWcZm4zF pic.twitter.com/ORnVwiBjH9 — John Legere (@JohnLegere) September 2, 2015
When Verizon said “honesty,” we don’t think this is what they meant.
Image courtesy of Verizon.
More in Marketing
As the summer comes to an end, esports companies are hunkering down for a long winter
As esports winter sets in, the companies that are best insulated from the cold are the ones that designed their balance sheets for a years-long march to profitability — not the massive and rapid returns promised by some esports companies during the industry’s initial wave of growth.
Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.