Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
The new Verizon logo is missing a few z’s.
Retaining its black and red color scheme, the revamped logo uses lowercase letters adorned with a checkmark in top right of it. Gone is the dated, swooping “z” and the clunky “lightning bolt” that has been used for the past 15 years.
Our look is evolving along with our customers. https://t.co/HpiOzjeEWT pic.twitter.com/zQOoymgmmh
— Verizon News (@VerizonNews) September 2, 2015
Verizon said in a blog post that the new branding represents “simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration.” The new look from design firm Pentagram comes a day after Google showed its flatly designed logo.
The change caps off a productive year for the telecommunications giant, which acquired AOL in a $4.4 billion deal, gave customers the option to ditch long-term contracts and is about to roll out a mobile video service called “Go90.”
Sadly, for a telephone company, the logo’s reception from observers was spotty. Acknowledging that the logo is “more modern and cleaner,” James Fox, CEO of Red Peak Branding told Digiday that the smaller check mark is a “diminishing move” since it’s not as pronounced or energetic as the former “lightning bolt.”
Twitter users mocked the logo, with one saying it looks it was designed in two minutes and another saying it made them feel “sad.”
The always boisterous T-Mobile CEO John Legere also mocked the Verizon logo on Twitter, tweeting a checklist with the new check mark pointing out his rivals flaws:
.@VerizonNews’s new checkmark logo CHECKS all the boxes. Send me more using #NewVerizonLogo https://t.co/0ZqWcZm4zF pic.twitter.com/ORnVwiBjH9 — John Legere (@JohnLegere) September 2, 2015
When Verizon said “honesty,” we don’t think this is what they meant.
Image courtesy of Verizon.
More in Marketing
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business.
Crisis, culture and costs: The new reality of the modern CMO
Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.
Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
Digiday’s annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.