Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Nothing is sacred on the internet. Not even crisps.
Today, U.K. Twitter users took to the platform to share their tongue-in-cheek puns involving big brand names. Under the hashtag #SpellingMistakeBrands, things turned fairly blue pretty quickly.
It all started off nice and civilised. One of the most popular posts was from online retailer BoohooMan, which shared airline Ryanair’s gag about footballer Christiano Ronaldo, who had an airport named after him this week. So far, so inoffensive.
@Ryanair paying tribute to @Cristiano by renaming a plane to Ryanaldo 😂 #SpellingMistakeBrands pic.twitter.com/b6NY9W1lI6
— boohooMAN (@boohooMAN) July 28, 2016
Cosmetic brand L’Oreal Men Expert also kept it family-friendly with this riff about pens.
L'Oréal Pen Expert. (always exfoliate your pens) #SpellingMistakeBrands
— L'Oréal Men Expert (@lorealmenexpert) July 28, 2016
However, online shoe retailer Public Desire — never one to shy away from puns like “sandalous” — chimed in with a dirty joke.
Always, always remember the L #spellingmistakebrands
— Public Desire (@PublicDesire) July 28, 2016
Popchips U.K. also bought in the toilet humour to talk about its crisps.
poochips..#SpellingMistakeBrands pic.twitter.com/5yqLEJyNWd
— popchips UK (@popchipsUK) July 28, 2016
Most brands got dragged into the trending topic without asking, though. Fellow crisp brand Walkers was the obvious choice for a lot of people.
Wankers Crisps #SpellingMistakeBrands pic.twitter.com/qpFi9EQmXl
— Matt Root (@Itsmattroot) July 28, 2016
Here’s a selection of the best:
PG Tits #SpellingMistakeBrands
— littlevb (@lythamquays) July 28, 2016
#SpellingMistakeBrands Subway – Eat Flesh
— Ego Sum Fortis (@HatedbyMorons) July 28, 2016
Typoo ☕️ #SpellingMistakeBrands
— MrDaftPrawn (@MrDaftPrawn) July 28, 2016
Pet a mingér #SpellingMistakeBrands
— Jo (@j0ann3001) July 28, 2016
Royal Wank Of Scotland. #SpellingMistakeBrands
— wazeroonie (@wazeroonie1) July 28, 2016
Dick's Spurting Good #SpellingMistakeBrands pic.twitter.com/17sGSftpNb
— Rick (@rwads) July 28, 2016
Piephone #SpellingMistakeBrands pic.twitter.com/GhbiY1Xd3c
— Unknown caller! (@PeakyBlunders) July 28, 2016
Can’t forget the elephant in the room, too.
#SpellingMistakeBrands Twatter
— Matt (@MattTheMan01) July 28, 2016
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.