Nothing is sacred on the internet. Not even crisps.
Today, U.K. Twitter users took to the platform to share their tongue-in-cheek puns involving big brand names. Under the hashtag #SpellingMistakeBrands, things turned fairly blue pretty quickly.
It all started off nice and civilised. One of the most popular posts was from online retailer BoohooMan, which shared airline Ryanair’s gag about footballer Christiano Ronaldo, who had an airport named after him this week. So far, so inoffensive.
@Ryanair paying tribute to @Cristiano by renaming a plane to Ryanaldo 😂 #SpellingMistakeBrands pic.twitter.com/b6NY9W1lI6
— boohooMAN (@boohooMAN) July 28, 2016
Cosmetic brand L’Oreal Men Expert also kept it family-friendly with this riff about pens.
L'Oréal Pen Expert. (always exfoliate your pens) #SpellingMistakeBrands
— L'Oréal Men Expert (@lorealmenexpert) July 28, 2016
However, online shoe retailer Public Desire — never one to shy away from puns like “sandalous” — chimed in with a dirty joke.
Always, always remember the L #spellingmistakebrands
— Public Desire (@PublicDesire) July 28, 2016
Popchips U.K. also bought in the toilet humour to talk about its crisps.
poochips..#SpellingMistakeBrands pic.twitter.com/5yqLEJyNWd
— popchips UK (@popchipsUK) July 28, 2016
Most brands got dragged into the trending topic without asking, though. Fellow crisp brand Walkers was the obvious choice for a lot of people.
Wankers Crisps #SpellingMistakeBrands pic.twitter.com/qpFi9EQmXl
— Matt Root (@Itsmattroot) July 28, 2016
Here’s a selection of the best:
PG Tits #SpellingMistakeBrands
— littlevb (@lythamquays) July 28, 2016
#SpellingMistakeBrands Subway – Eat Flesh
— Ego Sum Fortis (@HatedbyMorons) July 28, 2016
Typoo ☕️ #SpellingMistakeBrands
— MrDaftPrawn (@MrDaftPrawn) July 28, 2016
Pet a mingér #SpellingMistakeBrands
— Jo (@j0ann3001) July 28, 2016
Royal Wank Of Scotland. #SpellingMistakeBrands
— wazeroonie (@wazeroonie1) July 28, 2016
Dick's Spurting Good #SpellingMistakeBrands pic.twitter.com/17sGSftpNb
— Rick (@rwads) July 28, 2016
Piephone #SpellingMistakeBrands pic.twitter.com/GhbiY1Xd3c
— Unknown caller! (@PeakyBlunders) July 28, 2016
Can’t forget the elephant in the room, too.
#SpellingMistakeBrands Twatter
— Matt (@MattTheMan01) July 28, 2016
More in Marketing
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.
How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
Hyundai’s CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week.
When it comes to ads, Apple isn’t playing coy anymore
Apple’s rebrand of its search ads business is the latest in a string of changes that suggest the tech company is gearing up for a more concerted move for ad dollars.