H_ide out With Ubisoft’s New App

Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app could be for you.

Video game maker Ubisoft – with the help of BETC Paris – has released an encryption app called H_ide as part of the promotion for its Watch_Dogs video game about hackers and information warfare. The free app, which is available for iOS and Android, lets users send anonymous voice messages, encrypt text messages and pictures, share encrypted information via social networks and use voice modulator filters. Only other app users can decode the encrypted messages. Basically it makes it just a little more difficult to chat with your buddies and just a little bit easier for you to be anonymous – and creepy.

Check out the promo video for an idea of how H_ide works.

https://digiday.com/?p=48041

More in Marketing

WTF is the Justice Department’s ad tech antitrust case against Google?

This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.

Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case

Here’s everything you need to know about the woman who will ultimately decide Google’s fate during this next case.

Why most — but not all — Esports World Cup stakeholders consider the event a success

The Esports World Cup’s organizers are leaning into non-viewership key performance indicators to demonstrate its success. In an interview with Digiday last week, EWC CEO Ralf Reichert mentioned twice that tourism to the Saudi capital of Riyadh had seen a 30 percent bump this year.