Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app could be for you.
Video game maker Ubisoft – with the help of BETC Paris – has released an encryption app called H_ide as part of the promotion for its Watch_Dogs video game about hackers and information warfare. The free app, which is available for iOS and Android, lets users send anonymous voice messages, encrypt text messages and pictures, share encrypted information via social networks and use voice modulator filters. Only other app users can decode the encrypted messages. Basically it makes it just a little more difficult to chat with your buddies and just a little bit easier for you to be anonymous – and creepy.
Check out the promo video for an idea of how H_ide works.
More in Marketing
Furniture.com was built for SEO. Now it’s trying to crack AI search
Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.
Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.