H_ide out With Ubisoft’s New App

Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app could be for you.

Video game maker Ubisoft – with the help of BETC Paris – has released an encryption app called H_ide as part of the promotion for its Watch_Dogs video game about hackers and information warfare. The free app, which is available for iOS and Android, lets users send anonymous voice messages, encrypt text messages and pictures, share encrypted information via social networks and use voice modulator filters. Only other app users can decode the encrypted messages. Basically it makes it just a little more difficult to chat with your buddies and just a little bit easier for you to be anonymous – and creepy.

Check out the promo video for an idea of how H_ide works.

https://digiday.com/?p=48041

More in Marketing

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.