H_ide out With Ubisoft’s New App

Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app could be for you.

Video game maker Ubisoft – with the help of BETC Paris – has released an encryption app called H_ide as part of the promotion for its Watch_Dogs video game about hackers and information warfare. The free app, which is available for iOS and Android, lets users send anonymous voice messages, encrypt text messages and pictures, share encrypted information via social networks and use voice modulator filters. Only other app users can decode the encrypted messages. Basically it makes it just a little more difficult to chat with your buddies and just a little bit easier for you to be anonymous – and creepy.

Check out the promo video for an idea of how H_ide works.

More in Marketing

From influencers to AI, here’s what Gen Alpha thinks about your brand

The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.

At S4 Capital’s Monks, agents can run autonomously, unsupervised for days

S4 Capital’s digital agency now budgets for tokens and talent from the same pot.

Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)

The goal with Dhar Mann as AWNY’s chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.