for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
U.S. Bank is the latest bank that wants to sell you your next car.
The U.S.’s fifth-largest bank by assets has formed a partnership with the startup AutoGravity that lets customers shop for new vehicles and add-ons on the U.S. Bank website, apply for auto financing and get a decision within minutes. The feature is designed to remove the friction from the shopping, buying and loan application process; it even gives qualified customers pre-approval for auto financing to make the decision process at the dealership even easier.
“Perhaps in the past, thinking from a bank-centric perspective, we would have created an even easier loan application system where we would say ‘tell us how much you want to borrow and we’ll tell whether or not you can borrow it,’ rather that truly thinking about what the customer really wants — a car,” said Gareth Gaston, head of omnichannel banking at U.S. Bank.
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