U.S. Bank is the latest bank that wants to sell you your next car.
The U.S.’s fifth-largest bank by assets has formed a partnership with the startup AutoGravity that lets customers shop for new vehicles and add-ons on the U.S. Bank website, apply for auto financing and get a decision within minutes. The feature is designed to remove the friction from the shopping, buying and loan application process; it even gives qualified customers pre-approval for auto financing to make the decision process at the dealership even easier.
“Perhaps in the past, thinking from a bank-centric perspective, we would have created an even easier loan application system where we would say ‘tell us how much you want to borrow and we’ll tell whether or not you can borrow it,’ rather that truly thinking about what the customer really wants — a car,” said Gareth Gaston, head of omnichannel banking at U.S. Bank.
More in Marketing
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.